A comprehensive solution to accessing business and economic leaders in one of Australia’s fastest growing regions
Why PBA?
As Australia’s sixth largest CBD, the city of Parramatta is a powerhouse of business development, economic growth and scene-setting culture.
The city is the gateway to business development and progress in Western Sydney, a vibrant area with a population of more than 157,505* people. (*Source: NSW Dept of Planning and ABS).
Parramatta Business Access (PBA) recognises the area’s unique business opportunities and showcases achievements, people, trends and development across retail, property, industry, professional and political environments. It is a must-have resource for anyone serious about doing business in one of Australia’s most dynamic growth regions.
Our mission is to provide stakeholders in the business, economic and cultural environments with cutting edge information about opportunities and progress in Parramatta and western Sydney.
For advertisers
PBA is published every two months in a large magazine format by Wallburg Developments Pty Ltd in association with the Parramatta Chamber of Commerce, one of the oldest Chambers in NSW. The colour magazine format is designed to ensure that each edition of PBA is retained as a reference guide for many weeks after distribution.
Parramatta City Council is a major supporter of the magazine.
The reader demographic of PBA is made up of business owners, executives and managers across retail, industrial, commercial and professional; economic development managers, administrators and general interested people. Publisher, Michael Walls is a former editor of the Parramatta Sun and senior reporter with The Sunday Telegraph. Michael has been media manager for University of New South Wales and The Australian Graduate School of Management. He holds a masters degree in media education (UNSW). For a confidential discussion about how PBA can help your business contact Michael Walls on 0407 783 413 or email
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Distribution is the key
With distribution, it’s important to remember that big numbers mean nothing unless your message reaches the right people. Our targeted distribution ensures that EVERY copy of PBA gets into the hands of a potential client, customer or interested person. Our readers have a vested interest in reading PBA.
Numbers
General print run = 3,500
Online subscribers = 200
Email mail outs = 1,200
TOTAL = 4,900
Our niche distribution is unique because it taps into databases of the region’s most influential organisations.
These include:
1,200 to PARRAMATTA Chamber of Commerce database.
800 to Parramatta City Council database.
100 mailouts to VIP business leaders.
1,000 bulk dropped at reception areas of key businesses, hotels and newsagents including throughout western Sydney.
400 copies individually hand delivered to retail and industrial centres throughout Parramatta.
PBA is also available FREE online.
DISCLAIMER and PRIVACY:
The publisher reserves their rights in regard to the copyright of their work in PBA and its related products. It is up to each reader to comply with any local, state or federal laws. The publisher, authors and contributors disclaim any liability or responsibility for the use of the information contained herein. PBA does not rent or sell customer information or email addresses to any third party.
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